Choosing how narrow or wide your content should be
Launch library · evergreen read
Deciding how narrow or wide to make your content is a decision worth revisiting periodically rather than settling once and never questioning it again, since genuine interests and audience expectations both tend to shift gradually over the life of a creator career, which rarely feels urgent until it suddenly does.
A narrower focus generally builds a clearer identity faster, while a wider one offers more room to follow genuine curiosity as it naturally develops, and neither approach is inherently superior to the other in every single situation a creator might encounter, especially for anyone building an audience from nothing, particularly for anyone building this alongside other work.
Pay attention to how each choice actually feels in practice over several months, since the right balance for a creator often only becomes genuinely clear through direct experience, rather than through planning alone before any content has actually been made, even in quieter, less eventful weeks, which becomes second nature after enough repetition.