Setting realistic expectations for growth
Launch library · evergreen read
Growth for most creators happens slowly and unevenly, with long quiet stretches occasionally interrupted by a single piece that performs considerably better than expected. Expecting steady, predictable upward progress sets many new creators up for genuine disappointment that has little to do with the actual quality of their work, which is part of why patience pays off here.
Look at growth over months and seasons rather than obsessing over any single week's numbers, since short term fluctuations are normal and rarely reflect the real underlying trajectory of a genuinely growing body of work over time, a distinction that matters more with experience, even during a genuinely busy week.
Realistic expectations protect motivation during the inevitable quiet periods that every creator eventually experiences. A creator who expects a bumpy, uneven path is far better equipped to keep going through it than one who quietly assumed the climb would be smooth and constant throughout, which is easy to overlook when things feel hectic.