Why exclusivity clauses matter in contracts
Launch library · evergreen read
An exclusivity clause restricts a creator from working with competing brands for a defined period, and while it can come with a higher fee attached, it also genuinely limits future income from that same category for as long as the clause remains in effect, even during a genuinely busy week.
Read the scope of any exclusivity clause carefully before agreeing to it, since some are narrowly defined around a specific product category while others are written far more broadly, potentially closing off entire industries of future opportunity without the creator fully realising it at the time, even on days when motivation runs low.
Negotiate the length and scope of exclusivity whenever reasonably possible, since a shorter, more narrowly defined exclusivity period protects future income considerably better than an open ended one that a brand may propose purely out of convenience, which is easy to overlook when things feel hectic, a detail many creators only appreciate later.