What a media kit needs to include
Launch library · evergreen read
A strong media kit tells a brand everything it genuinely needs in order to decide quickly, without requiring endless back and forth emails just for basic information, so at minimum that means a short bio, audience details, examples of past work and clear ways to actually get in touch.
Numbers matter, but so does the context that surrounds them properly, since a smaller, highly engaged audience within a specific niche can be more valuable to the right brand than a larger, more generic one, and a good media kit explains that context clearly and honestly throughout.
Keep the design clean and genuinely easy to scan quickly under time pressure, because brands often review many creators within a short window of time, and a media kit that communicates fast leaves a stronger impression than one requiring careful, slow reading to fully understand.
Update the media kit every time a meaningful number or genuine achievement changes, since an outdated kit sent to a brand can quietly undersell a creator whose audience has genuinely grown since the document was last properly touched and refreshed, even for creators who have been at this for years.